D Adventurous Project, Penang’s first immersive art exhibition, launched today at 1st Avenue Mall. The event will run from 10th May to 29th June 2025, opening daily from 10am to 9:45pm.
The soft launch ceremony drew a prestigious crowd from Penang’s tourism and creative industries. Yeo Lee Ching, CEO of De Camate Sdn Bhd and main organiser of the project, hosted the event with YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy, who served as guest of honour and officially launched this exclusive event.
Among the distinguished guests were Dato’ Khoo Boo Lim, Vice President of Malaysia Association of Hotels and Director of Penang Convention & Exhibition Bureau, YB Teh Lai Heng, KOMTAR State Assemblyman, and representatives from Tourism Malaysia including Mr. Abdul Hadi Bin Che Man, Dr. Zuraidah Abu Bakar, Dr. Mohd Yusoff Hashim, and Noor Ismahanim Ismail.
The event also welcomed Eugene Goh, Chairman of MACEOS and CEO of Goche, Lim Chong Seng, Digital Penang CEO, Ms Tracy Tan, 1st Avenue AGM, representatives from Sound City, and Bryan Foo from Klook.
In his address at the ceremony, YB Wong Hon Wai expressed strong support for the initiative, stating: “Projects like this showcase a modern, dynamic, and experiential Penang, offering fresh reasons for both locals and tourists to explore and engage with our state. It helps solidify Penang’s position as a leading artistic hub not just in Malaysia, but with ambitions for the wider region.”
Yeo Lee Ching emphasised the local talent powering the exhibition: “Penang has many creative, skilled, and forward-thinking people. Today, we celebrate that talent. This exhibition brings these talented people together. We’re combining their skills with the latest technology to show another side of Penang – an island that is rich in history, but also modern, artistic, and uses advanced technology.”
The exhibition offers multiple visitor options with varying price points. Standard admission is priced at RM38 for children 12 and below, RM48 for Malaysian adults, and RM68 for foreign visitors. Family packages accommodating two adults and two children are available at RM148, while groups of ten or more can enjoy reduced rates of RM40 per adult and RM30 per child.
Beyond the main exhibition, D Adventurous Project features several complementary attractions. The D Adventurous Lab hosts creative workshops every Saturday and Sunday, designed for visitors of all ages who wish to explore the artistic and technological elements behind the exhibition.
Visitors can purchase the D Adventurous Journal, a limited-edition personalised AI storybook that creates a unique adventure featuring the buyer, inspired by the exhibition zones. After touring the exhibition, guests can visit the D Adventurous Café, operated in partnership with Pacific Coffee, which serves themed desserts and pastries.
On weekends, the D Marketplace opens to showcase local artisans and merchandise, with free entry for all regardless of exhibition tickets.
The exhibition is promoted as a multi-sensory adventure suitable for families, art enthusiasts, and experience seekers. Tickets are available through Klook, and full information can be accessed through the official website: https://d-project.art/adventurous
Located on Level 2 of 1st Avenue Mall in Penang, D Adventurous Project represents a significant addition to Penang’s creative and tourism landscape, blending traditional cultural elements with modern technology and artistic expression.
